Advertising

Too many small businesses are under the misconception that television advertising is too expensive. It’s simply not true. In fact, you can purchase cable advertising commercial for as little as 100 Baht. However, on average, you can expect to pay somewhere between 100 and 200 per 30-second commercial, television spot.

One of the intrinsic benefits of television advertising is what I call the “enhanced credibility factor.” Just by advertising on television, you elevate your business higher than your competitors’ because “you’re on TV.” There’s something about advertising on television that makes people take you more seriously, unless of course your commercial is poorly made or your message is unclear.

The hurdle

Now that you know how cost-effective cable advertising can be, there is one hurdle – the cost to produce your spot. Unfortunately, you’ll pay between 10,000 Baht - 30,000 Baht to produce a “basic” spot. Included in this price may be some minor talent priced at 3,000 – 5,000 for a half-day shooting. At this low price, you’d never be able to create a spot so advanced as an ad running during the prime time. However, often the more money you have, the more crammed a spot becomes, minimizing your ad’s message. Remember, less is always more when creating your message. Be straightforward and honest with all forms of advertising and you can’t go wrong.

Samui Channel production helps you overcome the hurdle

By using our in-house production company, Samui Channel Production can help you reduce cost. Especially when we are here doing everything in-house, you don’t have to pay for our accommodation and travel cost.
We use professional 3CCD cameras, professional postproduction for both sound and movie. We use Macintosh newest technology to produce the best quality for postproduction. We have experienced people specialized in the field of Advertising Management to give advice on how to make your advertise effective and to make a good media plan.

Advertorial

It’s widely known that people give more credibility to editorial content than to paid advertisements. Advertorial gives the audience opportunity to judge if the product or service is really good after watch the editorial content.

Samui Channel also produces advertorial content and rerun many times as we serves various group of audiences who have different watch times.

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Part of the information is written by Sharron Senter, a New England-based marketing consultant, speaker and writer